Working with a range of leading industry brands across multiple industry sectors, our business focus is always to make your media spend work harder through the application of buyhavioural marketing.
We develop consumer engagement strategies with a simple focus: marketing in the moment of purchase intent. We call this life event contextual marketing.
Through identifying the events in our lives that act as motivational and behavioural triggers to purchase, we work with brands and agencies to develop contextually targeted marketing programmes delivered to engage your target customers in the moments that matter.
We invest in relationships with our clients and obsess about data, quality and results. We use insight to tell truths even when they run against the grain.
Ideas for new & better ways of doing things come from anywhere in the business and innovation runs through everything we do.
Everything we build scales. Our offer is focused on the specific requirements of our clients but we focus on products which significantly grow our business.
We do the right thing by our clients, consumers and each other.
We are all hands on and we don’t think small. We work together to deliver for our clients and our business.
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Retailers are now beginning to find their feet with adapted store safety procedures whilst customers are starting to become used to the different protocols. In spite of the introduction of safety screens and sanitisation processes, footfall is undoubtedly distinctly lower than prior to lockdown.
A recent survey by Dynata* found that only 10% of people planned to visit a non-essential retailer when they re-opened. A third said that they intended to go, but not straight away while another third said they would not return “for some time”.
According to Springboard* retail footfall in England increased by 45% last week as the latest round of lockdown easing took effect. However, with the year on year drop an eye watering 54%, prioritising marketing to attract those customers with the propensity to spend is essential.