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Hope is not a Strategy

Published by TwentyCi on 17th September 2020 -

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The most recent update on retail sales from the KPMG-BRC monitor highlighted how physical stores continue to struggle despite the post lockdown retail sales rise. 

Over the three months to August the monitor reported that in-store sales of non-food items declined 17.8% on a total and 8.5% on a like-for-like basis. Whilst this is better than the 12-month total average decline of 18.4%, for August, the like-for-like excluding temporarily closed stores remained in decline.

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

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Nick Mcconnell

TwentyCi is a homemover and buyhavioural data agency. We deliver strategic data, insight and engagement solutions to a wide range of brands and agencies.

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