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Non-movers: How Can Retailers Target People Frustrated by a Fallen-Through House Sale?

Posted by TwentyCi on 6th December 2022 -

title

When there’s turmoil in the property market retailers who target homeowners, homebuyers and homemovers feel the impact too. While there have always been successes and failures in the home-buying process, the recent Cost of Living Crisis, the war between Russia and Ukraine, as well as upheaval in our own governments and more have resulted in a rise in non-movers.

Who is a non-mover?

A non-mover refers to someone who begins purchasing a property but for some reason ends up not making the purchase. Common reasons for this include:

  • Mortgage offers being revoked,
  • Changes of circumstances or heart,
  • Property surveys highlighting considerable issues,
  • Breakdowns in the chain,
  • Gazundering, or
  • Gazumping.

Continue to read this TwentyCi article 


Nick Mcconnell

TwentyCi is a homemover and buyhavioural data agency. We deliver strategic data, insight and engagement solutions to a wide range of brands and agencies.

Link to TwentyCi business profile

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