Non-movers: How Can Retailers Target People Frustrated by a Fallen-Through House Sale?

Posted by TwentyCi on 6th December 2022 -

When there’s turmoil in the property market retailers who target homeowners, homebuyers and homemovers feel the impact too. While there have always been successes and failures in the home-buying process, the recent Cost of Living Crisis, the war between Russia and Ukraine, as well as upheaval in our own governments and more have resulted in a rise in non-movers.

Who is a non-mover?

A non-mover refers to someone who begins purchasing a property but for some reason ends up not making the purchase. Common reasons for this include:

• Mortgage offers being revoked,
• Changes of circumstances or heart,
• Property surveys highlighting considerable issues,
• Breakdowns in the chain,
• Gazundering, or
• Gazumping.

Continue to read this TwentyCi article