https://www.thelandsite.co.uk/files/articles/2bba1918b16a11eaba390afeec538f48/twntyci_1.jpg 266

Shopper Numbers Still Almost 30% Below Pre-Pandemic Levels

Posted by TwentyCi on 3rd June 2021 -

title

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, focusing less on acquisition and more on nurturing existing in-market customers, it is arguably a good time for both.

This is a mindset that focuses on marketing efficiency and is an approach to consider not just in tough trading times, but as part of your wider business strategy.

Whilst Covid-19 persists footfall will likely be suppressed for quite some time. So, what do you do as a retailer in this period, when spending on marketing to fewer actual buyers makes little sense?

Well, how about concentrating your available marketing spend on consumers that have a need to be in market, despite the virus concerns. An audience committed to a home move, for example, and who actually need your product, now.

The retail value of a homemover

Consumers who are in the process of moving to a new home are nine times more likely to make home furnishing and home improvement-related purchases than a non-homemover. These consumers typically spend 50% more on these products and services than those not involved in a house move.

The important point is that even in these uncertain times, the property market is buoyant (up 40% on 2019) and homemovers who are already committed to move, are still in the market to buy from you, unlike other customers whose expenditure may be more discretionary.

So, if you are looking to shore up revenue and declining footfall, take a look at homemovers; you won’t be disappointed. Contact us to find out more.


Nick Mcconnell

TwentyCi is a homemover and buyhavioural data agency. We deliver strategic data, insight and engagement solutions to a wide range of brands and agencies.

Link to TwentyCi business profile

9th June 2025
181 Co-living Units Planned for Former Debenhams Building
A building in the centre of Chelmsford could be demolished and replaced by the city’s first co-living development.
Read more
29th May 2025
Plan for 92 Homes at Former Offices in Bletchley
Plans have been submitted to demolish the former offices of Santander in Bletchley and replace the building with 92 homes
Read more
26th May 2025
New Illustrations Launched Reveal First Phase of Bradford’s Game-Changing ‘City Village’
The transformation of Bradford’s former retail heart into a vibrant new sustainable community known as ‘City Village’ has taken a further step forward 
Read more