Refreshing LandAid’s Values

Posted by LandAid on 21st July 2022 -

o launch LandAid’s refreshed organisational values, our CEO, Paul Morrish, discusses the thought process and principals which have led to our new values, and how we will use these to help us achieve our mission to end youth homelessness.

Leadership coach, Fiorenza Rossini describes our core values as “our North Star. Our guiding light to excellence.” She explains that our values should “represent what's most important to us…principles that we adhere to in life. They're intrinsic to who we are and are as unique as our fingerprints.”

For me, our values are what stoke the fire in our bellies. They are the fuel that burns our desire to achieve our mission. They motivate us, inspire us, guide us, and give us a shared sense of responsibility as to how we can best reach our goals.

Our approach to defining what LandAid’s values are - putting words to those core beliefs and behaviours which enable us in our mission to end youth homelessness - has been an exercise in holding up a mirror to ourselves. We look to determine the principals which guide our actions, the aspirations we have for how we could deliver better outcomes, and the core qualities we prioritise in the recruitment of our team.

In our 35 year history, LandAid has developed and lived by an evolving set of core values. As CEO for the last 7 of those, it has been a privilege to see the charity demonstrate these values as it, too, has evolved and grown, and refined its mission and vision.

And now - with a new strategy, an expanded team, and a refreshed Board of Trustees - feels like the right time to evolve our values further, to reflect again on what drives us, gets us out of bed and keeps the fire burning.

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