How CGI is Transforming the Property Industry

Posted by The Landsite on 20th October 2023 -

Property CGI continues to revolutionise real estate marketing.  Computer-generated imagery, or CGI as its more commonly known, plays an integral role in the property industry.     As is the case with most property technology, there are multiple aspects of CGI ranging from 360 degree - 3D and 2D imagery to virtual tours, photo editing, virtual staging, floor plan redraws, renders and virtual renovations. 

Off-plan property developments 

Most, if not all real estate agents or developers require the service of an agency offering high quality CGI imagery to create the ‘wow factor’ and to increase the prospect of a property sale.  Marketing properties using CGI can potentially raise the asking price or value of a property between 10 to 20%.  

CGI is a key service required in your property marketing plan when selling off-plan real estate.  With minimal visual information available prior to the onset of construction, CGI allows you to visualise the completed structure including interior and exterior images.   But don’t get too carried away by CGI images.  The purpose of a CGI is to create a first impression.  It is also worth remembering too accuracy is key.  Nobody wants to be mislead or mis-sold an unrealistic property image.   On completion, inaccurate CGI images can potentially damage the reputation of the developer.  

The benefits of virtual tours 

Post pandemic virtual tours has become the gold standard in the real estate industry.  Virtual tours allow the buyer to view all aspects of the property without any inconvenience.   

75% of customer decision making is affected by a virtual tour

87% more property views by sellers offering virtual tours 

It's not just that potential buyers love them, it's the fact that they're expecting you to have a 3D virtual tour of the property you're selling.  If you don't, chances are they'll go looking somewhere else.  Something to be avoided at all costs.  

The Landsite are proud to promote the services of the following CGI specialists;

Imagineer

CGEye 

Box Brownie  

Interested to read similar article? How PropTech is Driving a Digital Revolution

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