Property Inspect - SEO Driven Content Strategy

Published by Darwin - Proptech Marketing Agency -

Company: Property Inspect

Location: Global

Sector: Proptech, SaaS

Scope: Content strategy, SEO, content marketing, digital design

 

About Property Inspect

Property Inspect is an award-winning property reporting and inspection app for iOS, Android and desktop, which enables property professionals to efficiently and consistently create inspection templates for repeatable, high-quality reports. Property Inspect operates globally, with offices in the UK, South Africa, United States, Poland and more

The Challenge

Property Inspect lacked the necessary in-house resources to create highly-optimised, SEO-driven content, working without a clear content strategy. In addition, as the company operates across many sectors, Property Inspect’s individual landing page copy was not optimised for keywords or conversions.

What we did

Darwin identified the need for a consistent stream of high-quality content across all types underpinned by a practical, data-driven content strategy. Property Inspect also sought visibility on external sites. Darwin engineered a strategy that encompassed PR, white papers, thought leadership, keyword-rich articles and more, supported by a range of other digital assets like infographics, videos and social media graphics.

The Results

300% Keyword increase (organic)

733% Traffic increase (organic)

#1 Search engine ranking for high-value search terms

Raised brand awareness and organic visibility with highly-optimised on-site copy

Equipped with a range of engaging assets for outreach and sales

Built authority through top of the page rankings and featured snippets on Google