Beringar - SEO Driven Content Strategy

Published by Darwin - Proptech Marketing Agency -

Company: Beringar

Location: Edinburgh, Scotland

Sector: Proptech, IoT, Smart Buildings

Scope: Content marketing, SEO, social media, digital design

 

About Beringar 

Beringar is an ambitious technology start-up helping people and buildings understand each other better. Through the deployment of its cutting-edge HX smart sensor and proprietary building analytics platform, Beringar delivers environmental, occupancy and ESG data and insights that reduce business costs and help stakeholders make informed decisions.

 

The Brief

Prior to engaging Darwin, Beringar had limited internal resources to handle a consistent, high-quality stream of content. The team at Beringar had identified a need to climb the search engine results page and drive organic traffic, owing to minimal search engine visibility, a low domain rating and a distinct lack of relevant organic keywords.

 

The Process

Darwin set about building a bespoke content marketing strategy to speak directly to Beringar’s prospective clients. A regular content schedule was devised to include blog posts, thought leadership, company news and press releases, built around topic clusters relevant to Beringar’s product and service, with the secondary aim of positioning Beringar as a thought leader in their space. To accompany the written content and expand Beringar’s content reach, Darwin also produces multimedia assets for social media, distributed through a range of channels.

 

The Results

345% Keyword increase (organic)

25% Traffic increase (organic)

50% Domain rating increase

Significant boost to brand awareness and authority

New and consistent inbound leads and prospects

Ample marketing collateral to aid the sales process

 

Testimonial

“After choosing Darwin, we’ve seen significant increases in our traffic, keywords and domain rating, strengthening our position in the industry and helping us reach new prospects. But, beyond that, Darwin has really helped us develop our brand, putting our message into thoughtful, purposeful words and clearly defining our product and offering to help our sales process. All in all, we’re very impressed with the great work they do for us, the results we’re seeing and the way they have seamlessly slotted into our business. We see this relationship standing the test of time and we’re excited to continue working with them as we grow.”

Mark Sorsa Leslie, CEO & co-founder