West One’s Holiday-Let Mortgages: Flexibility Meets Opportunity

Posted by West One on 13th June 2025 -

The UK holiday-let market has seen strong growth, with mortgage deals rising by 23% from 362 in August 2023 to 445 in August 2024. Landlords are increasingly looking to short-term lets as a profitable alternative to traditional Buy-to-Let.

However, the sector isn’t without its challenges. Holiday lets were hit hard by the Covid-19 pandemic, and some local councils and communities remain cautious. Recent tax changes have also added complexity, prompting many landlords to operate through limited company structures for greater tax efficiency.

Despite this, holiday lets continue to offer attractive returns. While average UK rental yields sit around 5%, holiday lets can exceed 8% in strong locations. This potential is balanced by the need to manage void periods, particularly in off-peak seasons. As the market becomes more professional, landlords are better equipped to navigate these challenges and maximise returns.

West One is supporting this trend with a flexible, common-sense approach. Our specialist Buy-to-Let range is open to both experienced and first-time landlords, with options for personal or limited company applications. We take a manual underwriting approach, enabling us to assess each case on its merits including complex scenarios that mainstream lenders often decline.

Key features of West One’s holiday-let mortgage include:

• Loans from £50k to £1.5m
• Up to 75% LTV for individuals or limited companies
• First-time landlords and buyers accepted
• Borrowers can use the property personally
• Available for purchases and remortgages
• No minimum income requirement
• Flexible income verification
• Suitable for short-term lets and serviced accommodation

With fast turnaround times and direct access to underwriters, West One makes it easy for brokers to find tailored solutions. Our specialist mindset and flexible criteria help landlords confidently expand into this growing market.