Virtual tours keep Peabody sales on track

Published by The Oracle Group on 20th May 2020 -


It is not just our social lives, exercise classes and business meetings that have moved online during lockdown; house hunting during quarantine has been made easier through virtual viewings. This is proving extraordinarily successful for leading housing provider Peabody, which has already conducted almost 600 online viewings, resulting in almost 100 reservations so far, showing reservation rates similar to pre-lockdown. This move to online viewings has proved so successful that the company intends to continue offering them as part of its sales strategy once restrictions end.


Andrew Peglau Assistant Director of Marketing comments: “Although life has been put on pause at the moment, many people don’t want to give up on their plans to move to a new house, so virtual viewings are really useful. They allow potential homebuyers to get a really detailed look around the property, while chatting through the details with the sales consultant, which is the very next best thing to being there in person. Viewing properties in this way is a viable option for people at all stages of their home ownership journey, so we would encourage anyone who is interested to get in touch.


“Over the past year we have been investing in digital tools to assist with off-plan buying. Online viewings were something we were already preparing for and current circumstances only accelerated this process. There is definitely scope to continue to offer virtual viewings in the future as a regular part of our sales channels.”


Peabody is offering virtual viewings at the vast majority of its developments. House hunters book an individual appointment with a member of the sales team for an in-depth walk around of the property via Zoom, as well as the communal areas and amenities on offer at the development. This allows sales staff to continue to work off site. Once current restrictions end, virtual tours will remain a useful way to show properties for example to buyers who live further away or overseas, as well as those who are short on time.


At Stonelea Gardens in Leyton, virtual tours have been a particular success with over 80 viewings booked in less than a month. A quiet residential development within easy reach of all of vibrant East London, this contemporary collection of one, two- and three-bedroom apartments is available through Shared Ownership. With apartments available from £93,000 for a 30% share, purchasers have been snapping up new homes here in recent weeks.


Other Peabody developments proving popular among online house hunters include the recently launched Williamson Heights in Wembley Park where Shared Ownership apartments sit alongside outstanding resident amenities including lounge, cinema room, co-working space and fitness suite. Greenway at Beckton Parkside in East London is also attracting high levels of online interest, offering good value for money in an exciting Thameside regeneration zone. 


For further details of virtual viewings available at Peabody developments visit:  


Coskry Coskry

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