The Problem with Branding in Commercial Real Estate

Posted by Re-Leased on 20th June 2022 -

Warehouse Hotline is a warehouse-exclusive commercial brokerage but it started life as a more typical brokerage under the Sonnenreich name. This seemed to be the standard way of operating for almost all commercial real estate businesses and that’s what sparked the idea to rebrand.

"I realized that commercial real estate has little to no branding. And in a sea of companies that are people's last names with color schemes, I realized that a brand might be a really strong differentiator on the business side. Commercial real estate is pretty antiquated. But, I enjoy exploring where I can break boundaries and rebuild something that works better for modern-day times."

Soon after, Warehouse Hotline was born and as Aviva says, “when we put exactly what did in the title of the company, people understood it a lot better.” 

That sparked greater online interest from potential clients and partners and it also helped to cement the company’s standing as a specialized commercial broker.

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