The NAR Report that Helps Sell Homes in a Slowdown

Posted by BoxBrownie.com on 23rd August 2022 -

Introduction:

National Association of Realtors (NAR) is one of the most respected, influential, and valuable real estate organizations. They are constantly probing the market, researching, discovering, and uncovering market trends that would otherwise go unnoticed.

If you’re a real estate agent you’re probably aware of this. But are you putting the data they come up with to good use? 

In this post, we look at how to use NAR research to broaden the reach of your real estate marketing and sell homes faster. 

Amongst the multitude of NAR research, there is perhaps no document more valuable to the agent than their annual Home Buyers and Sellers Generational Trends Report. Applied correctly, this report is a blueprint for real estate success. 

NAR Report Jam-Packed With Valuable Info

Every year, it arrives packed with the exact sort of information that real estate agents need to function at the top of their game. The report identifies: 

• Who’s buying the most real estate (by demographic - age, marital status, race, even sexual orientation)
• How people are searching for and finding the homes they purchase
• Which marketing features are most valuable to property buyers
• Which sort of homes are purchased by which demographic
• Which sort of devices/computers people most use to search for homes
• Most valued characteristics of real estate agents amongst buyers and sellers
• Who (by demographic) is selling the most homes
• How sellers were most likely to select a real estate agent

These are just a few of the crucial pieces of information that NAR’s Home Buyers and Sellers Generational Trends Report makes available on an annual basis.  

Included in the above list are probably the three most important things any real estate agent needs to know at any given time: Who’s buying, who’s selling, and how to market a property so that it sells. 

Perhaps the report’s greatest and most obvious benefit to the real estate agent can be found in the section entitled “Value of Website Features,” which essentially ranks the elements of marketing that best sell homes.  In this section, buyers are surveyed as to the aspects of online marketing that attracted their attention the most. 

 

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