Prospect Estate Agent Acquired by National Network

Posted by UK Property Forums on 7th January 2026 -

Prospect estate agent has been acquired by national agency network Lomond. 

Prospect, which operates across Berkshire, Surrey and Hampshire is Lomond’s first venture into the Thanes Valley

Founded over 35 years ago in Bracknell by  Colin Wells and James May, Prospect, nowadays headquartered in King Street, Reading (see Google image above), currently has 10 branches across the region.

Rob Mott, chief revenue officer for Lomond, said: “Prospect’s strong brand heritage, loyal customer base and exceptional people perfectly align with Lomond’s core values

“I’ve admired Prospect for some time, and this partnership presents an exciting opportunity to deepen our presence around London and the South East. I’m delighted to welcome Prospect’s talented team and valued clients to Lomond.” 

Colin Wells, founder and chief executive of Prospect, said: “Prospect was founded on principles that remain at the heart of our business 35 years later — integrity, excellence and putting people first.

“When considering a partner for the next stage of our journey, alignment in values was paramount. Lomond shares that ethos completely, and I’m confident this partnership will enable Prospect to thrive while preserving what makes us unique.” 

Lomond says Prospect is a natural fit alongside its 12 other premium brands. 

Ed Phillips, group chief executive, said: “We’ve been looking to identify the right business in this region for some time, knowing how strategically important the area is to our continued expansion.

“Prospect is a standout fit — a business with deep local roots, an exceptional reputation and a culture that reflects our own commitment to people, service and performance.

“Their addition as a new hub for Lomond establishes our presence in one of the UK’s most dynamic markets, and we’re excited to support Prospect’s next chapter while building on the strong foundations that Colin and his team have created.”