https://www.thelandsite.co.uk/files/articles/d4147d7e2ef811eb964c0afeec538f48/Hass-Homes_1.jpg 341

Land Promotion, Development and Planning Gain

Posted by HAss Homes on 14th December 2020 -

title

Planning Gains are where the value of the property increases due to planning permission being granted on the development. Greenfield is a plot of land that has never been built on before whereas Brownfield is site that has previously been built on. Option to build the scheme or sell and collect the planning gain.

We identify underutilised land and aim to bring it into use to provide residential units that are greatly in need within the local community. This process enhances the value of the land whilst meeting housing demands of the area.

Typically we focus on areas where there is a significant unmet housing need.  Often – but not always – we will look at areas on the edge of an existing town or village. We will also consider brownfield or infill sites.

Working in collaboration with the landowner and local authority, we arrive at a proposal that most closely meets the local housing requirements and that of the landowner; then we will sponsor this through the planning process using our own and JV funds.

The final outcome is that the land is sold to a developer who will build out the proposed scheme ensuring a legacy for the landowner and valuable contribution to the local area. Often, we will look to build out the scheme ourselves.

Our focus is always ensuring the most sustainable development for the area. 

We always search for ways to enhance or extend an existing building or site: for example by building on redundant land to the rear of an existing property. Alternatively we may completely redevelop a particular site, changing it’s use entirely.​

The Typical Property Development Process:

Site finding

Development appraisal

Detailed due diligence

The deal

Funding

Design, planning & permissions

Construction

Exit strategy

We offer Multiple Exit Strategies:  

Plan A:   get planning permission, develop and sell

Plan B:   get planning permission, develop and let

Plan C:   get planning permission and sell on without building

Register Your Interest 


Phil Heaton

We are dedicated to helping clients from around the world invest effectively in the UK property market.

Link to HAss Homes business profile

25th June 2025
Easing BNG Rules: What proposed Government changes mean for SME developers
 The Labour government is currently reviewing the Biodiversity Net Gain (BNG) requirements posing challenges for smaller housebuilders across England
Read more
13th June 2025
West One’s Holiday-Let Mortgages: Flexibility Meets Opportunity
The UK holiday-let market has seen strong growth, with mortgage deals rising by 23% from 362 in August 2023 to 445 in August 2024
Read more
15th May 2025
Understanding UK Revolving Credit: Flexible Finance for Brokers and Their Clients
Read our blog on revolving credit and how it works in practice
Read more