Enterprise Brain Damage and the Data Wonks

Posted by emapsite on 16th September 2020 -

Boom – and there it was! Let me tell you a story: a FTSE company was concerned it wasn’t curating internal data as well as perhaps it might be. To date, three layers of social data and some real time analysis had been used as an overlay on a map, providing a simple dashboard that a management team could use to visualize customer vulnerability. 

A relatively easy task you might think, but the data team wasn’t producing the expected results.  Emapsite was asked to line it all up and make it work, which we did with ease … but if it was that easy to fix the problem, why wasn’t it possible for the internal team to achieve the same results?

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